• A row of stores with the name of each App Store on top

The App Stores

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In a previous post, we talked about the size of the mobile app market and how it will continue to grow at a rapid pace within the next 5 years. For you to tap into this market, you need to be able to publish your apps and games to specific marketplaces.


Here I will outline the major app marketplaces or App Stores as they are called. To be able to publish to each individual App store you need to have a developer account for that particular app store. At the time of writing, the table below shows the major stores and the associated costs of publishing to each:


[Note: In many cases you can develop your apps and test on an emulator/simulator completely free, so you only need to pay the developer account fee when you are ready to publish to that Store]


The Stores and Their Account Setup Costs


App StoreApp TypeAccount Cost
Apple App StoreiOSDeveloper Account - $99USD/year [1]
Google Play StoreAndroidDeveloper Account - $25USD one time fee [2]
Windows Phone StoreWindows PhoneIndividual Developer Account - $19USD one time fee [3]
Company Development Account - $99USD one time fee [3]
Amazon App StoreAndroidDeveloper Account - Free [4]
Samsung App StoreAndroidDeveloper Account - Free [5]


How much of each app sale do YOU get?


At the time of writing, all of these stores have a 70/30 revenue split with you the developer. You get 70% of each app sale or in-app purchase, the store gets 30% of each app sale or in-app purchase [6]-[10].


App store payout of 70 percent developer and 30 percent store


Stores – The Big Two


The two major players are of course the Apple App Store and the Google Play Store. Many developers I know have mentioned that the Apple iOS market has been more profitable for them, but of course there are exceptions to this. The total payout value to developers reported last year by Apple and Google (see previous post here) reinforce what some developers have noted.


Stores – The Other Players…


The Windows Phone, Amazon and Samsung stores have less volume than Apple and Google Play but this also means that your own individual exposure might be better since these markets will be less diluted.


What about China?


Graphic of world map with question - what about Chinese market


You are right, we can’t forget about the mobile device population explosion currently underway in China! It has been portrayed as a fragmented marketplace that can be difficult for Western developers to be able to engage in.


However, stay tuned… I will cover the mobile app marketplace in China in a future post. It is a topic on the mind of many app developers and entrepreneurs, so I will dedicate an entire post to this very important topic!




1. Apple iOS Developer Program

2. Google Play Developer Program

3. Windows Phone Developer Program

4. Amazon Developer Program

5. Samsung Developer Program

6. Apple iOS Developer – Revenue Split

7. Google Play Developer – Revenue Split

8. Windows Phone Developer – Revenue Split (See Section 6 “App Pricing, Payments, Transactions and Taxes”)

9. Amazon Developer Program – Revenue Split (See “Q. What is my revenue split with Amazon?”)

10. Samsung Developer Program – Revenue Split (See Section 6 “Revenue Share and Tax”, ensure you are in the “Mobile” Tab)

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